The F30 debuted on 14 October 2011 in Munich and went on sale in February 2012. The first model to be produced was the saloon (F30), which was followed by the Touring (F31) in May 2012 and Gran Turismo (F34) in June 2013, a smaller variant of the 5 Series GT hatchback. 3 Series convertible and coupé models were no longer available, as they have been included in the 4 Series lineup.
A large portion of the six-cylinder petrol engine selection of previous generation models have been replaced by turbocharged four-cylinder engines, with only the highest model designation being equipped with an inline-six powertrain. The F30 is also the first model of the 3 Series to be available as hybrid, sold as ActiveHybrid 3, which was introduced in 2012.