Ford has recently launched a new brand named 'Omnicraft,' which will be their new line of OEM parts that will be sold throughout the US. Why does this matter? Well, one of the most common questions we get asked is 'do you use dealer parts?' The short answer to that question is: only when we have to.
You see, dealer parts are significantly more expensive than the OEM (Original Equipment Manufacturer) parts that we typically install. OEM parts are essentially the same as the dealer parts, as they are made by the same company that makes the part for the Auto Manufacturer at the exact same specification. For example, BMW typically uses 'Textar' rotors on their brakes. We can buy them from BMW at a significant markup, or we can buy them from Textar at a much better price with a much better warranty; this translates in to significant savings for the customer.
Ford is aware of this issue and has decided to stop losing their parts business to the OEM Manufacturers out there, so now they are providing their own brand to compete with the rest of the market. Consider this quote from the President of the Ford Customer Service Division: "The fact is, 75–80 percent of parts that are applied to a vehicle are aftermarket. OEM commands somewhere between 20–25 percent." In other words, only 20-25% of shops out there are using the quality parts your car deserves. So when you're looking for a shop, this is something that you want to ask about.
Another way to look at it is, 'not all aftermarket parts are created equal, however all OEM parts ARE created equal.' At Top-End we use OEM parts whenever they are available. This is part of why we are able to offer a 2 year, unlimited mileage warranty on all parts installed here at Top-End. When working with precision built automobiles such as Porsche, BMW, Mini, Mercedes-Benz, Audi / Volkswagen, Jaguar and Land Rover, it is critical to have replacement parts that are the same quality and fitment as the one that is being replaced.